Christy Sports
Collaborated cross-functionally to develop and execute the launch of new offerings for Christy Sports, bike & hike rentals and retail. Analyzed market data and consumer trends to drive strategic campaign decisions and enhance performance.
Responsible for content strategy, copy direction, project management, & creative direction in collaboration with designers. Launched on website, email marketing, organic and paid social.
Campaign to highlight Christy Sports’ effort towards sustainability.
Responsible for all content strategy, copy, project management, & creative direction in collaboration with designers. Launched on website, email marketing, organic and paid social.
Video
Utilized market trends and consumer insights to develop targeted ads for specific audiences to drive more sales to Christy Sports ski and snowboard rental program.
Responsible for writing scripts and art direction in collaboration with designers.
Billboard on a major highway in Colorado to help drive sales for ski and snowboard rentals. Responsible for copy and creative collaboration with Designers.
A campaign designed to upsell ski and snowboard boots for a Valentine’s Day promotion.
Responsible for content strategy, copy, & creative direction in collaboration with designers. Launched on website, email marketing, organic and paid social.
Blog post for Christy Sports.
Responsible for all copy and creative direction.